Vector images, allow for more flexibility when comes to enlarging your logo or graphic for an object to be branded. Vector file types such as EPS, AI, CDR and PDF* are excellent for creating graphics that frequently require resizing. Your company logo and brand graphics should be created as a vector files to insure that the branding process is a smooth process and colours can be matched correctly.
*A PDF is generally a vector file which is saved by your designer who designed your logo in a vector program such as Adobe Illustrator or CorelDraw.
A vector file is not a JPEG or PNG file, nor is it an image that is saved in a word document.