Vector images, allow for more flexibility when comes to enlarging your logo or graphic for an object to be branded. Vector file types such as EPS, AI, CDR and PDF* are excellent for creating graphics that frequently require resizing. Your company logo and brand graphics should be created as a vector files to insure that the branding process is a smooth process and colours can be matched correctly.
*A PDF is generally a vector file which is saved by your designer who designed your logo in a vector program such as Adobe Illustrator or CorelDraw.
A vector file is not a JPEG or PNG file, nor is it an image that is saved in a word document.

Litho printing works on the basic principle that oil and water do not mix. Litho printing is generally used when printing an exceptionally large quantity of brochures, folders, flyers, annual reports, posters and business cards.
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing machines for media such as brochures, folders, flyers, annual reports, posters and business cards. Other digital sources are printed using large-format such as banners, flags and other indoor and outdoor branding.